He was previously Professor of Marketing at the University of Otago, Dunedin, New Zealand and was a past chair of the Department. Phil has taught across the marketing and management spectrum but has a research focus on Political and Societal Marketing especially Branding, Corporate Reputation, Corporate Responsibility, Lobbying, Business Marketing and Public Affairs Management. He was previously Co-Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University Business School. Is a past chairman of the UK based Academy of Marketing, member of the Chartered Institute of Marketing Academic Senate and is a member of the International Board of Trustees and Global Marketing Board of the American Marketing Association. He is International Research Director of the European Centre for Public Affairs and a past chairman of its Research Committee. He founded the Otago Polling Research Centre in 2004 and led an international group of researchers investigating Youth Engagement in the electoral process in New Zealand. He has played a leading role in promoting branding, design and marketing through his role as a director of the largest professional marketing in the world, The Chartered Institute of Marketing (CIM). In 2008 he was awarded the CIM Presidents Medal for his distinguished contribution to the development of the world marketing profession
He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards. He has published extensively over 150 publications in the area of communications, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade in such journals as the European Journal of Marketing, Journal of Communication Management, Management Decision, Journal of Marketing Management, Journal of Psychology and Marketing and Journal of General Management. His latest books are the Penguin Dictionary of Marketing (2009) and Lobbying and public affairs in the UK (2009). He is also the author of The Handbook of Public Affairs with Craig Fleisher, published by Sage in 2005, this follows European Business and Marketing with Frank Macdonald published by Sage in March 2004 and the well received, Machiavelli, Marketing and Management published by Routledge and a number of other books and monographs on global marketing and business development. He is the editor in chief of the Advanced Marketing series of books by Sage. He has taught and researched widely across Asia, Europe and North America and has been an advisor to a number of business and governmental organizations including Elf Oil, United Utilities, Granada TV, British Council, Management Consultancy Association, New Zealand Water and Waste Association and various not for profit organisations.
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