Phil’s Doctorate and other related Political Marketing Papers
now available on the eprints.otago.ac.nz website

Lobbying and Public Affairs in the UK: The Relationship to
Political Marketing, Doctoral Thesis, Manchester Metropolitan University as C P
Harris in 1999

http://eprints.otago.ac.nz/378/

---

2008 Winter Lecture Series Wn-Winter-Poster-08.pdf and Presentation

PowerPoint slides from the 2006 Political Marketing Conference in Nicosia,
Cyprus

NZWWA Journal article

Also a selection of papers on Political Marketing are now
available on eprints:

Does negative advertising work? http://eprints.otago.ac.nz/31/

Political marketing and political communication: the
relationship revisited

http://eprints.otago.ac.nz/32/

Voter apathy in British elections: causes and remedies
http://eprints.otago.ac.nz/30/

Machiavellian marketing: justifying ends and means in the
modern politics

http://eprints.otago.ac.nz/260/

Perceptions of political marketing in Sweden: a comparative
perspective

http://eprints.otago.ac.nz/263/

Sleaze or clear blue water: the evolution of corporate and
pressure group representation at the major UK party conferences
http://eprints.otago.ac.nz/262/

Machiavelli, political marketing and reinventing government
http://eprints.otago.ac.nz/259/

Marketing the mayor: political marketing
and the Livingstone4London mayoral election campaign
http://eprints.otago.ac.nz/261/

Political Marketing with Bruce Newman et al to
be published in 2009

Penguin Dictionary of Marketing publication in 2009

Special edition of European Journal of Marketing on
Political Marketing with Andrew Lock for publication in 2009

Special edition Marketing Theory with Patrick
Butler on Political Marketing Theory for publication in 2009.

Handbook
of Public Affairs

Handbook of Public Affairs – the most comprehensive and important look at the
field of corporate public affairs (PA), business-government relations, and
lobbying ever written. Over 600 pages and 30 chapters of coverage of PA offered
by the field’s leading experts and scholars from Australia, Canada, UK, and the
USA among others. A book that every serious practitioner or student of PA should
not be without!

Public Affairs and particularly government relations/lobbying,
have evolved in recent years from a tactic adopted by organizations to amend
occasional legislation to become a managerial strategy to achieve competitive
advantage.

At the forefront of research and practice in Public Affairs, this Handbook draws
upon the expertise of leading figures in the field to provide a comprehensive
overview of a huge growth area in organisations’ strategic thinking. Articles
evoke pan-national experience and are organised into four sections to help
readers navigate issues and draw comparisons. Sections cover:

- investigation into the development and meaning of Public Affairs

- the management and practice of Public Affairs within organisations

- global case studies

- an overview of scholarly developments.

What Others Are Saying about Handbook of Public Affairs:

When the next generation of public affairs practitioners look back to the
beginning of the twenty first century they will recognise the ‘Handbook of
Public Affairs’ as the cornerstone text on which global practice came to be
based’ – Tom Spencer, Executive Director, European Centre for Public Affairs

‘Excelling in the practice of corporate public affairs in the 21st Century will
necessitate bringing together two competencies: possessing a solid professional
foundation base don time-tested principles, and having the ability to reach
beyond the basics by adapting the best current thinking, practices, and models
available. Professionals can enhance both competencies by reading the Handbook
of Public Affairs’

- Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs
Council Washington

‘Understanding the imperatives of stakeholders and special interest groups in
the public domain is of increasing importance to leaders in both business and
politics. However, knowing how to influence these imperatives, and design
communications to proactively affect change, is a well sought-after commodity.
Public affairs professionals not only understand these dynamics, but constantly
strive to ensure continuous improvement in the counsel they provide and in the
results they deliver. As more and more people in business, government, NGO and
not-for-profit sectors are seeking out the services of public affairs
practitioners, this Handbook will help readers gain a better appreciation for
strategies and tactics that comprise successful public affairs campaigns’

- Chris Benedetti, President, Public Affairs Association of Canada

‘The Handbook is a landmark development in the field of Public Affairs, bringing
together in a single volume contributions from key academics and practitioners
in the field. It offers a comprehensive overview of the field for the first time
and is an essential reference book to underpin practice, teaching and research
in the discipline’

- Professor Andrew Lock, Leeds University Business School

‘The Handbook of Public Affairs is a comprehensive guide to best knowledge and
practices in the field. Everyone from business school deans to chief executive
officers to seasoned public affairs executives can find information in the
Handbook of Public Affairs to help them achieve their reputation- and public
policy-related goals’

- Douglas G. Pinkham, President, Public Affairs Council

‘For years, there has been a glaring lack of substantive academic literature to
underpin the development of the public affairs profession. Throughout his
distinguished career, Craig Fleisher has made a vast contribution to filling
that void. In the Handbook of Public Affairs, Craig and his co-editor Phil
Harris, have brought together the best minds in the field from around the globe
to create a text that will surely support the development of new programs and
new careers for the public affairs practitioners of tomorrow’

- Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney

‘The Handbook of Public Affairs will be a valuable resource for the growing
number of public affairs practitioners who seek to balance an appreciation of
the global evolution of their profession with the hands-on reality of applying
core concepts and theories to their organisations management practices’

- Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia)