Professor Phil Harris
Executive Director,
Business Research Institute (BRI)
Westminster Chair of Marketing
University of Chester
Riverside Innovation Centre
Castle Drive, Chester CH1 1SL
direct: 00 44 (0) 1244 511867
m: 00 44 (0) 78334 36961
e: p.harris@chester.ac.uk

Full Text Papers

Winter Lectures 2008 (PowerPoint, 3MB)
 


Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation
, Journal of Marketing Management, 2003


Public Affairs in a post-September 11th World
,
Journal of Public Affairs, Vol. 2 No. 2, 2002


Book Review for Journal of Public Affairs
,
Vol. 2 No. 3, 2002


NGOs and Anti-Globalization Post-September 11th
, Journal of Political
Marketing, Vol. 1(4) 2002


The political marketing planning process: improving image and message in strategic target areas
, Marketing Intelligence & Planning, 20/1 2002


Sleaze or Clear Blue Water? The evolution of corporate and pressure group representation at the major UK party conferences
, Journal of Public Affairs, Vol. 2 No. 3, 2002


Public affairs, issues management, and corporate political strategy: An Introduction
,
Journal of Public Affairs, Vol. 1 No. 4 & Vol. 2 No. 1, 2002


The Evolution of Strategic Political Lobbying in the UK and the Psychological Network Underpinning Machiavellian Marketing
, Journal of Political Marketing, Vol. 1(1) 2002


Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs
, 2002


In search of public affairs: A function in search of an identity
, Journal of
Public Affairs, Vol. 1 No. 2, 2001


Who sets the agenda? An analysis of agenda setting and press coverage in the 1999 Greek European elections
, European Journal of Marketing, Vol. 35, No. 9/10, 2001


Machiavelli, political marketing and reinventing government
,
European Journal of Marketing, Vol. 35 No. 9/10, 2001


Kite flying: the role of marketing in the post-BSE British beef export industry
,
British Food Journal, Vol. 102 No. 5/6, 2000


Pictures at an Exhibition: Milton, Machiavelli, Monet, Mussorgsky and marketing
,
Marketing Intelligence & Planning, 18, 6/7, 2000


To Spin or not to Spin that is the Question: The Emergence of Modern Political Marketing
,
The Marketing Review, 2000


Propaganda and Persuasion Book Review
, 1999


BSE and marketing communication myopia: Daisy and the death of the sacred cow
,
Risk Decision and Policy, 1997



Political marketing – vive la difference
,
European Journal of Marketing, 30, 10/11, 1996


MFR SRL Rome: The Italian Family Business Affair
,
Management Decision, Vol. 32 No. 3, 1994